Beauchamp, TNR Take A Powder: 2 More Forgotten Brand Names

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by Mondoreb

When you're looking for succinct, usually-hilarious reaction to news, you could do worse than read Mark Steyn, the doomsday-slinging prophet of European demographic decline. The revelation that The New Republic knew that its crack war zone reporter was not what he was cracked up to be gets the once-over from Steyn at the Corner:

No disrespect, Kathryn, but count me among those who raised an eyebrow over your five o'clock Scott Thomas Beauchamp post. It's not about Beauchamp "confessing". Given the alarm bells Beauchamp's original piece set off among those familiar with the subject matter, and given that the anecdote on which the entire premise of the essay hangs has already been determined to have occurred in Kuwait rather than Iraq, all The New Republic had going for it were its editors' insistence that (a) Beauchamp was standing by his story, and (b) the military were preventing him from speaking to them.

It has now been revealed that (a) Beauchamp declined to stand by his story, and (b) the editors spoke with him and knew this weeks ago. Presumably The New Republic's readers are relatively relaxed about the editors colluding in slandering the troops at a time of war: only uptight squares get hung up on that sort of thing. But they ought surely to be concerned at the abuse of trust perpetrated by the magazine against its own readers.

Steyn goes on to relate some facts about TNR's ownership.

Few remember that back in the early 1960s, the best-selling beer in America was--Carling Black Label? CBL's "Hey Mabel--Black Label" was much more recognized among consumers than Budweiser's "When You've Said Bud, You've Said it All".

For consumers of news and the truth, The New Republic is soon to be consigned to the forgotten name brand remainder bin.
TNR will then join CBL.

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