Monday, June 23, 2008

O'Reilly Continues to Pound Olberman in Ratings

Notwithstanding HuffPo's Story

Bill O'Reilly continues to pound Keith Olbermann in the ratings--including the key 25-54 demographic, regardless of how The Huffington Post spun its recent article.

The Huffington Post recently pounded its chest when Keith Olbermann's 'Countdown with Keith Olbermann' beat Bill O'Reilly's "The O'Reilly Factor" in the important 25-54 demographic--for one week.

What HuffPo neglected to mention is that this was one day, one demographic, one time.

From Newsmax:

MSNBC's "Countdown with Keith Olbermann" did average 477,000 viewers in the age 25 to 54 demographic during the first week of June, narrowly edging out Fox News "The O'Reilly Factor," which averaged 472,000 in that demo, according to Nielsen Media Research.

"This marks the first time that MSNBC has beaten Fox News in O'Reilly's 8 p.m. time slot," the left-wing Huffington Post screamed. But in fact, O'Reilly and Olbermann squared off against each other on only three days that week.

On Tuesday, the cable stations covered that day�s primaries, and on Friday, O'Reilly was on vacation, with Laura Ingraham filling in.

Ratings for "The Factor" dip when O'Reilly is not the host.

Viewership Figures: First week of June 2008
O'Reilly vs. Olbermann

25-54 demographic: O'Reilly 503,000 Olbermann 491,000
Total viewers: O'Reilly 2,193,000 Olbermann 1,031,000
[total viewers for the 3 days Olberman and O'Reilly went head-to-head.

May 2008 marked the 90th consecutive month that 'The Factor' was the leading program on cable news, averaging 2,497,000 viewers a night, while 'Countdown' had less than half that many, 1,098,000.

O'Reilly also beat out Olbermann in the 25 to 54 demographic for the month, averaging 534,000 viewers to 408,000 for 'Countdown.'

Keith Olbermann continues, like Bill O'Reilly, to be an acquired taste.

What Huffington Post didn't mention, was that more cable viewers, more frequently have acquired a taste for O'Reilly's show--including that key 25-54 demographic.

by Mondoreb
* RidesAPaleHorse for DBKP
* insidesocial
* O'Reilly Trounces Olbermann in Ratings

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